The Geezering Continues.

Once again I find myself questioning Bellator's promotional strategy.  Yesterday they signed Josh Koscheck.  Yes, some people will no doubt argue at 37 I shouldn't be calling him a geezer, but chronological age is a bit more complicated in the fight game.  Koscheck has been fighting regularly, his last bout being on March 15th of this year, but he's lost five in a row, his last win coming February 4, 2012.  So it's not hard to see why the UFC decided not to renew his contract.  His new Bellator contract has been described as multiyear, but it's hard not to think this is wishful thinking, unless he gets some soft opponents.  Is nostalgia really something you want to hang your ratings hopes on?