I'm Living In A Franchise?

Today I received a cheap haircut at the new Saskatoon outlet of Fantastic Sam's, a hair salon franchise. Being curious I decided to look it up onlinea and see if the Saskatoon outlet was mentioned. However, I found somthing far more interesting. Someone is trying to start a restaurant franchise called Saskatoon. Very odd. The original Greenville, South Carolina restaurant has a website here, and a link on it leads to additional franchise info. I can only wonder why its creator Edmund Woo picked that name. I can't help but think he knows little about this city, and got his idea for the name from an old and highly inaccurate song "Saskatoon, Saskatchewan" as performed by Burl Ives.